Experience in project management and business improvement suggests that the root of the majority of construction problems are communication related. Communication failings can come from not sharing or updating information, not involving the right people at the right time and even from withholding information for company or personal gain. Social media should be seen as a key component in addressing and improving communication issues. There are several apps, such as Woobius Eye and ConstructCO2, which are designed for this purpose.

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